Over 122 Million Americans Will Struggle With Savannah James Latest Business After Massive Announcement

Savannah James, a style icon and wife of the legendary LeBron James, just dove headfirst into the crowded yet glittering pool of the beauty industry. Her new skincare line, “Reframe Beauty,” officially dropped on May 15th, and the hype, as you’d expect with the James’ name attached, was real.

Teased on social media and supported by King James himself, the brand promised big things: “Clinical Skincare for the Real World,” backed by serious research with Howard University’s Department of Dermatology, aiming to work for all skin tones. But when the virtual velvet rope lifted and those price tags came into view, one thing became crystal clear: this “universally effective” skincare has a very VIP section kind of price.

This comes as a shock because the buzz leading up to the launch was electric. LeBron and Savannah both hit their Instagram stories, sharing posts from the fresh @reframebeauty account that had popped up just days earlier, announcing a waitlist. And fans? They went wild in the comments. “Lebron reposted, so I’m buying this,” one eager future customer wrote.

Another chimed in, “I’m so excited Your skin is flawless Savannah .” With Savannah’s own glowing reputation and the James’ Midas touch, expectations were sky-high. The brand’s promise of “Uncomplicated. Universally effective. Upheld by rigorous research” sounded like a dream.

Then came launch day, and reality hit – right in the wallet. “The Foundation – Our Full Collection”? That’ll be $310, please (though, hey, it’s “down” from $345). If you’re looking at individual products, your bank account won’t get much of a breather. The “Pigment Processor – Daily Brightening Serum” sits at $115, the “Compression Complex – Facial Sculpting Cream” is $95, and the “Circadian Cream – Overnight Collagen Seal” will set you back a cool $135. Make no mistake, these are luxury prices, putting Reframe Beauty squarely in the high-end, treat-yourself (if you can) category.

And that’s where the “real world” part of their tagline starts to feel a little… off. While the science and quality might be there, those prices immediately slam the door on a huge chunk of America. We’re talking about over 122 million people in middle and low-income households.

For them, the dream of trying Savannah James’ “Clinical Skincare for the Real World” is probably going to stay a dream. Dropping $100+ on a single face cream, let alone $300 for a set, just isn’t in the cards for most folks, no matter how “flawless” the ads look. The real world for a massive number of potential customers just doesn’t align with these price points.

However, to focus solely on Reframe Beauty’s price tags and the subsequent accessibility issue for over 122 million Americans would be to miss the broader narrative unfolding.

Savannah James’s empire state of mind (it’s not just courtside, honey)

So, while Reframe Beauty’s price point might make a lot of us wince, it’s just one chapter in the much bigger story Savannah James is writing. This isn’t just about face cream; it’s about an empire. And Savannah’s building hers with a style that’s all her own – smart, authentic, and with a quiet power that’s seriously impressive.

Take her podcast with her best friend, April McDaniel, Everybody’s Crazy, for example. That thing blew up, not because of some crazy marketing blitz, but because it was real. They just talked—about motherhood, friendships, the messy parts of life—and people connected with it, big time. So big, in fact, they landed a major deal with Dear Media. That’s not luck; that’s understanding what people actually want to hear.

And then there’s “Let It Break,” her wellness community with McDaniel and Porsha Ellis, all about women growing and connecting. See a pattern here? It’s all about genuine connection. And all this? It’s happening while the James family is hitting some major milestones.

Sure, the Lakers had an early summer, but LeBron got to share an NBA court with Bronny—how incredible is that? And now Bryce is off to ball at the University of Arizona, a move Savannah was clearly thrilled about. Word is, a big wish for Savannah is seeing LeBron play long enough to team up with both his sons in the league. Talk about a family legacy! It shows where her heart is, balancing these huge business moves with what truly matters at home.

Mar 28, 2023; Houston, TX, USA; West guard Bronny James (6) poses for a family photo with grandmother Gloria Marie James, mother Savannah James , brother Bryce Maximus James, sister Zhuri Nova James and father LeBron James following the McDonald’s All American Boy’s high school basketball game at Toyota Center. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

It’s not like this has all been easy, though. Think about it: for over twenty years, Savannah’s been the rock supporting one of the biggest sports careers in history. That means a lot of personal sacrifices. Christmases often revolve around NBA schedules (LeBron’s played more Christmas Day games than anyone).

And as LeBron himself has joked, his super-strict 9 PM bedtime during the season sometimes gets a playful side-eye from Savannah. It’s a life that demanded constant adjustment and unwavering support, and you’ve got to believe that journey has shaped the focused, driven woman she is today. So now, it feels like Savannah’s really running her own show, calling her own shots. And she’s doing it with that same authenticity and a smart, long-term vision. That moment she shied away from the camera when her podcast deal hit?

That wasn’t stage fright; that was Savannah being Savannah – valuing her privacy, keeping it real, just like she told Vogue she always does. That’s her playbook. So, when you see Reframe Beauty and its high-end approach – the top-notch experts, the Howard University study – it starts to make sense.

It’s not about being out of touch; it’s about her commitment to doing things at a certain level, her way. For Savannah James, building an empire isn’t about being the loudest in the room; it’s about quiet strength, real connections, and an unwavering commitment to her own authentic vision.

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