From their high school romance in Serbia, Novak Djokovic and Jelena’s bond grew stronger over eight years of dating. This journey culminated in their 2013 engagement and a heartfelt wedding in July 2014. Jelena remains Novak’s steadfast supporter, always present at his matches. He often calls her the “best part of me.” Their enduring love shines through playful and loving exchanges on social media, proving their connection only deepens with time. And it won’t be stopping anytime soon!
Following his surprising loss to Matteo Arnaldi in the second round of the Madrid Open in late April 2025, Djokovic spoke about facing a “new reality.” Winning matches isn’t straightforward anymore; he must fight for every victory. He withdrew from the Italian Open before it began, raising concerns about his return for the French Open and his chase for a 25th Grand Slam. Yet, he’s not completely out of the spotlight.
Making the most of his tennis break, Djokovic recently teamed up with Lacoste for a striking new photoshoot. On May 7, the brand shared his fresh look on Instagram with the caption: “@djokernole celebrates his legendary status dressed in a timeless icon of the game – the Lacoste Polo Shirt. When icons meet, the history of style is made. #PlayWithIcons.” Dressed all in white with a golden net cape draped over his shoulders, Djokovic caught Jelena’s eye, who commented, “O la la!”
Djokovic’s Instagram is a hotspot for sweet, playful exchanges with Jelena. After his triumphant return from the 2024 Paris Olympics, Novak posted a video showing off his gold medal amid a roaring crowd. He captioned it, “A golden homecoming,” capturing the joy of returning home after such a huge win. Jelena replied with a heartfelt “Ljubav ” – Serbian for love – showing her unwavering pride and support.
Their banter isn’t always serious. When Nole returned to China for the Shanghai Masters in October 2024 after a five-year break, he shared a happy snap with the caption, “Glad to be back in beautiful China.” Jelena cheekily responded with “Ouch,” plus heart emojis, keeping their love light and fun despite his hectic schedule.
Novak is open about how tough it is to be away from family while on tour, but he keeps things lively when he’s with them, especially Jelena. In September 2024, he joked on Instagram about Jelena’s new obsession: “All @jelenadjokovicndf talks about nowadays is parenting conferences and Dr. Gordon Neufeld… even in front of the mirror – I swear .” This playful tease references a conference hosted by their Novak Djokovic Foundation, showing how their personal and professional lives blend with humor.
Their relationship has deep roots, having met in high school in Serbia and navigated early long-distance challenges. As for Novak’s on-court return, his Lacoste partner might have the answer to that!
Lacoste CEO gives his verdict on Novak’s tennis career
With all the buzz around the Serb’s withdrawal from Rome, here’s some good news from Lacoste CEO Thierry Guibert. He told L’Equipe they’re actively working on renewing Novak’s contract. “Novak would like to continue playing at least until the Los Angeles Olympics in 2028,” Guibert said. “We are discussing the renewal right now, and I have no doubt that we will find a convenient agreement for both parties within a few weeks.” Since teaming up with Lacoste, Djokovic has won half of his Grand Slam titles and boosted the brand’s profile big time.
Despite a rocky 2025 season, marked by early losses and skipping the Italian Open, Djokovic stays focused on his goals. The 24-time Grand Slam champ is gearing up to return at the French Open later this month, aiming for that 25th major. After his stunning gold medal win at the 2024 Paris Olympics, Novak said, “I still want to play in Los Angeles,” showing his passion for representing Serbia at the Olympics and Davis Cup.
Djokovic’s Olympic gold was a career highlight. He called it “probably the biggest sporting success I have ever had,” even bigger than carrying the Serbian flag at the 2012 London Games. The 37-year-old beat Carlos Alcaraz in a thrilling final, completing a career Golden Slam alongside legends like Nadal and Serena Williams. “Being on that court with the Serbian flag raising, singing the Serbian anthem, with the gold around my neck, I think nothing can beat that in terms of professional sport,” Djokovic said.
With his Lacoste deal renewal on the horizon and plans to compete through 2028, Djokovic shows no signs of slowing down. Guibert praised him: “He has made a significant contribution to the development of the brand in recent years.” Exciting times ahead, right?
Now the big question: Will Novak channel his break into glory for that 25th Grand Slam title at Roland Garros? Share your thoughts below!
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