NFL Data & Analytics Chief Jabs Nielsen For “Under-Counting” Viewers, Says Ratings System “Makes No Sense”

Paul Ballew, Chief Data & Analytics Officer at the NFL, took multiple shots at Nielsen on Tuesday, accusing the ratings giant of “under-counting” viewership for many of the league’s game telecasts. In particular, Ballew faulted the measurement of “tentpole” events like Thanksgiving Day games and the Super Bowl, which are viewed by large numbers of […]