New York Based Company Unveils Bold Bitcoin Accumulation Strategy Amid Record Growth

In its 2024 annual report, DDC Enterprise Ltd. (NYSEAM: DDC), also known as DayDayCook, revealed the immediate acquisition of 100 BTC, part of a broader plan to accumulate 500 BTC in the next six months, and 5,000 BTC over 36 months. The move positions the company as one of the first in its industry to incorporate Bitcoin into its treasury management strategy in such a structured and public manner.

The Bitcoin Vision

DDC’s move into Bitcoin is framed as a forward-looking approach to treasury diversification and value preservation in a volatile macroeconomic landscape. The company will rely on a dedicated treasury management team and a crypto-native advisory board to oversee the plan.

“Bitcoin’s unique properties as a store of value and hedge against macroeconomic uncertainty align perfectly with our vision,” said Chu. “We are not merely adapting to the future; we are shaping it.”

Financial Highlights

Founder and CEO Norma Chu shared the news alongside a shareholder letter detailing DDC’s financial achievements for 2024:

Revenue surged to $37.4 million, up 33% YoY, driven by U.S. acquisitions and stable performance in China. Gross margin improved to 28.4%, up from 25% in 2023, reflecting robust supply chain efficiency. Adjusted EBITDA losses narrowed to $3.5 million, with the China segment reporting positive EBITDA. Shareholders’ equity rose 33% to $11.3 million, with $23.6 million in cash and investments reported as of March 31, 2025.

Chu emphasized that 2025 will be a year of “strategic acceleration”, led by a new joint venture in China expected to contribute $3 million annually in net profit, and the newly launched Bitcoin Reserve Strategy.

Strategic Implications

With this bold strategy, DDC joins a growing list of public companies adopting Bitcoin as a reserve asset. However, its roadmap—spanning three years and thousands of BTC—ranks among the most aggressive accumulation strategies to date, particularly for a mid-cap consumer brand.

Chu closed her remarks by thanking shareholders and reaffirming DDC’s commitment to innovation, resilience, and long-term value creation.

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