Netflix and Prime Video Lead in International Content - But Employ Different Strategies | Chart

When it comes to importing international content for U.S. subscribers, Amazon Prime Video and Netflix operate in a league of their own. Non-US titles account for nearly two-thirds of the total series catalog on both Prime Video (65.8%) and Netflix (63.8%). A massive gulf separates these market leaders from the rest of the industry, where international content as a share of total catalog drops off significantly - from Hulu at 38.9% down to Paramount+ at just 12.2%. However, looking under the hood reveals two very different approaches to international programming from the market . . .