Netflix Ad Tier Surpasses 94 Million Monthly Active Users Globally

Netflix's ad-supported tier has surpassed 94 monthly active users globally, up 34% from 70 million reported in November, with the offering's members spending an average of 41 hours per month. "When you compare us to our competitors, attention starts higher and ends much higher," Netflix ad president Amy Reinhard said during the streamer's upfront presentation on Wednesday. "And even more impressive, members pay as much attention to mid-roll ads as they do to the shows and movies themselves." Netflix has previously said it remains on track to reach "sufficient scale" with . . .