NBCUniversal to Sell Ad Inventory for Comcast Cable Spinoff Versant in Next 2 Upfront Cycles

NBCUniversal and Comcast's cable network portfolio spin-off Versant have brokered a new commercial service agreement that will see the former sell domestic advertising inventory for the latter under its One Platform banner. Under the agreement, Versant's properties, which include CNBC, E!, Golf Channel, MSNBC, Oxygen, Syfy, USA and digital platforms Fandango, Rotten Tomatoes, GolfNow and SportsEngine, will benefit from NBCU's ad-tech stack, advanced targeting tools and real-time measurement capabilities. The partnership will cover the next two upfront cycles. NBCUniversal global . . .