NBCUniversal Ad Chief Touts Strong Interest in NBA, Live Events Amid Tariff Uncertainty

NBCUniversal feels confident heading into the 2025-26 upfront, which the media giant is touting as its biggest and most important season ever as it gears up to celebrate its 100th anniversary. The company will own nearly 40% of big live-event viewership in the U.S. over the next two years, including Super Bowl LX, The World Cup, The Milan Cortina Winter Olympics and the launch of the NBA on NBC and Peacock. Those franchises join Sunday Night Football, the annual Macy's Thanksgiving Day Parade and NBC's tree-lighting ceremony for Christmas in Rockefeller Center. In an interview ahead of . . .