NBC and Peacock Are Training for the Biggest Sports Streaming Challenge to Date

This is the sixth in a series from TheWrap exploring how sports is transforming the entertainment business. Read the full series here. Chances are Feb. 8, 2026, will go down as one of the most intense days in the history of sports streaming. On that Sunday, NBC and Peacock will air two of the biggest sporting events of the year: the Milano Cortina Winter Olympics and Super Bowl LX. And it will be doing so in the middle of the 2025-2026 NBA season, which they're carrying for the first time in more than two decades. The rare trifecta underscores NBC and Peacock's massive bet on sports, a . . .