NBA Launches New Joint Media Venture With Take-Two Interactive

The NBA and Take-Two Interactive teamed up to launch a new entertainment company: NBA Take-Two Media. The joint venture, which was created to celebrate basketball's unique role in culture, will bring fans and players together through competitive gaming, social-first content, original programming and live events. NBA Take-Two Media will produce stories and experiences across gaming, travel, music, fashion, food and more in partnership with tastemakers, athletes, creators and fans. "We are immensely pleased to continue our longstanding, highly successful partnership with the NBA and the NBPA . . .