MrBeast, Dude Perfect and Other Top YouTube Creators to Headline Their Own Upfront Presentation in Bid for TV Ad Dollars

MrBeast, Dude Perfect and other top YouTube creators are teaming up with Spotter to launch their own upfront event on March 27 in an effort to lure advertising dollars away from traditional TV. Spotter Showcase will offer an inside look at their content calendars, formats, tentpole series, audience data and upcoming ideas. Other creators appearing during the invite-only event include Kinigra Deon, Ryan Trahan, Rebecca Zamolo and Jordan Matter. Conversations will be led by Colin & Samir, who are also producing the event alongside the Spotter team. More than 150 top chief marketing officers and . . .