LimeWire Acquires Fyre Festival, Promises to Bring 'The Meme Back to Life'

LimeWire, the digital content-sharing platform that was once a go-to hub for music piracy in the early 2000s, has acquired the Fyre Festival brand. They secured the rights to the Fyre Festival IP following a competitive bidding process in July, which saw the content-sharing service outbid the Ryan Reynolds co-founded creative agency Maximum Effort. A press release shared Tuesday morning includes a note from Reynolds, who remarked, "Congrats to LimeWire for their winning bid for Fyre Fest. I look forward to attending their first event, but will be bringing my own palette of water." LimeWire . . .