
Keir Starmer and Yvette Cooper’s recent enthusiasm for the Union Jack has not exactly won over their online critics.
The flag has been a hot topic in recent weeks, as anti-asylum protesters used it as a symbol of their alleged “patriotism” during their summer demonstrations.
The St George’s Cross has also been graffitied on roundabouts and bus stops as anti-refugee sentiment – orchestrated by the far-right – spread across the country.
While some argue that the such flags are a sign of pride in their nation, others believe the banner has been co-opted by the far-right.
Prime minister Keir Starmer told BBC Radio 5 Live that he is “very encouraging of flags”, saying they are “patriotic” and a “great symbol of a nation”.
He said. “I’m the leader of the Labour Party who put the Union Jack on our Labour Party membership cards. I always sit in front of a Union Jack, and I’ve been doing it for years.
“It attracted a lot of comment when I started doing it and in our flat – which is upstairs from here – we’ve got the St George’s flag in our flat.”
He said: “I don’t think they should be devalued and belittled, and sometimes when they’re used purely for devices purposes, that actually devalues our flag. I don’t want to see that.”
Then on BBC Breakfast on Tuesday, home secretary Cooper seemed to take it even further.
She said: “We actually have Union Jack bunting on our garden shed at the moment, I’ve got St George’s flags, I’ve got St George’s bunting, I’ve got the Yorkshire Rose bunting as well, I’ve got Union Jack flags and tablecloths... we’ve got the lot.”
So her critics quickly had a field day...
I wear flags on nights out, I eat flags, I wash with flags, I have flag children, I say a prayer to my flag each evening, I smoke and drink flags, I drive a flag to work, I go on holiday to flags every year, I bake flags every Sunday and put up flags instead of a Christmas tree. https://t.co/ATEhucHM3z
— Matthew (@MatthewTorbitt) September 2, 2025We are deep in parody territory now. https://t.co/44H13pwrsF
— Richard Sanders (@PulaRJS) September 2, 2025where's her fucking poppy https://t.co/dec0smh2L1
— Stan's Account (@tristandross) September 2, 2025We are approximately 14 days away from the entire cabinet wearing Geri Halliwell’s 1997 Union Jack dress to PMQS. https://t.co/1g5jLZN9Pw
— Joanna Hardy-Susskind (@Joanna__Hardy) September 2, 2025I actually don't think that's enough flags. Why does Yvette Cooper hate this country so much? https://t.co/E8X6sm14L7
— Ash Sarkar (@AyoCaesar) September 2, 2025But plenty of others reacted with despair – some said it was “becoming embarrassing”...
This is becoming embarrassing now. The key commodity in politics is authenticity. Ministers need to develop their own agenda for appealing to working Britain. Not act as dancing bears for the Fly the Flag movement. https://t.co/kvPHwLbtFm
— (((Dan Hodges))) (@DPJHodges) September 2, 2025Even Labour MP Ian Byrne said politicians need to focus on how to improve people’s live – “not the number of Union Jacks they have on their walls”.
Flags don’t feed families. Flags don’t fix the housing crisis. Flags don’t support pensioners or disabled people. Politicians should focus and be judged on how they improve the lives of people, not the number of union jacks they have on their walls.
— lan Byrne MP (@IanByrneMP) September 2, 2025Dear God. There was a time when the British prided ourselves on not banging on about flags and patriotism. https://t.co/dT2FtLYqi6
— Nick Cohen (@NickCohen4) September 2, 2025Dr Johnson: “Patriotism is the last refuge of the scoundrel.” https://t.co/UoLDRPOP5v
— Peter Oborne (@OborneTweets) September 2, 2025She could wear a Union Jack outfit and it would not be enough. If the terms of debate are Reform’s then they win. Build a different and better story, a positive one, and get past austerity to improve people’s lives fast. Stop this car crash. How. Are. They. So. Bad. At. This. https://t.co/ZQ0TbHEJtW
— Ben Phillips (@benphillips76) September 2, 2025