Kanye West's wife Bianca Censori teases latest venture - and it's set to rival Kim Kardashian's $4 billion business

1 week ago 3

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Kanye West's second wife, Bianca Censori, has revealed her latest business venture. 

The 30-year-old Aussie is set to launch her eponymous brand, Bianca, on December 11, but it looks like the designs will rival the rapper's ex-wife Kim Kardashian's SKIMS brand. 

Censori has given her followers the first look her her range, with the launch coming two months later than originally planned. 

Kanye West, left, and Bianca Censori arrive at the 67th annual Grammy Awards on Sunday, Feb. 2, 2025, in Los Angeles.

Sharing snaps on Instagram with her almost 500,000 followers, Censori revealed a first look at her range of bras, underwear and waist cinchers, which are all part of the range. 

The photos are selfies she took of herself in the range, up against a white background. 

Censori, who has made headlines plenty of times for her extremely daring looks in public, opted to go without models and use herself to give the first look at the range. 

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Bianca Censori, Kanye West's wife, launches new businessBianca Censori, Kanye West's wife, launches new business

A link on her page goes to the website, where you can register for access when the brand launches in December. 

In every post on Instagram she tagged Marc Jacobs. 

The designer does not sell bras, underwear, or tights on his website, hinting at a possible collaboration with him. 

The designer has previously worked with Kardashian, who was the face of his FW/23 campaign. 

Candice Swanepoel, Tyra Banks, Kim Kardashian, Heidi Klum and Alessandra Ambrosio

Kardashian originally co-founded SKIMS, with married couple Jens Grede and Emma Grede in 2019.

The shapewear company is now worth around US$4 billion and has expanded from just shapewear into lingerie, loungewear, sleepwear, swimwear and even a men's line.

Kardashian has previously credited West with being her "ghost creative director".

It's not yet known if the rapper has had a part in helping his new wife get her brand up and running, or involved in the design process. 

Throughout her relationship with West, Censori has drawn comparisons to Kardashian through her looks and styling, although far more bold when it comes to her controversial looks than the reality star. 

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Kim Kardashian and Kanye West reportedly getting a divorceKanye West and Bianca Censori

It's also marked her return to social media, after a six month break from Instagram.

Bianca also shared a snap of herself on Halloween, posting a photo on her Instagram stories of herself playing with a prop knife, wearing a strapless bodysuit. 

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