'It's cultural vandalism': Design experts ridicule Jaguar's woke rebrand as 'the most destructive marketing move ever' while car giant shrugs off criticism despite customers' 'boycott' threats
15 hours ago
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The British sports car marque has been fiercely criticised over its most dramatic rebrand in decades, which swaps the roaring big cat badge for a roundel containing two letter 'J's.
'It's cultural vandalism': Design experts ridicule Jaguar's woke rebrand as 'the most destructive marketing move ever' while car giant shrugs off criticism despite customers' 'boycott' threats