'It is only a matter of time before ITV make an offer': TV insiders tell ALEX DOYLE how Helen Skelton has become a 'weapon' in the BBC's rivalry with ITV - and what her next move will be: 'She knows her worth'

19 hours ago 2

As it battled its biggest crisis in nearly four decades, ITV bosses thought they'd finally found the perfect replacement for Holly Willoughby on the beleaguered This Morning sofa.