IT ENDS: Why Watch it Once, When You Can Watch it Many Times, in a Row, Over 36 Hours

In the world of publicity stunts to promote a movie Neon has come up with a good one for their release of Alex Ullom's breakout debut, It Ends.    Neon is holding an endurance contest where teams of four can enter to watch a 36-hour marathon of It Ends. The event will be held at Metro Private Cinema in New York and will start on August 21st at 7:00 p.m. and end at 7:00 a.m. on August 23rd.   We estimate that teams will watch It Ends anywhere between fourteen to eighteen times in a row. There will be a monetary prizes awarded for duration and completion, a substantial theater concession credit to use during the event, and more surprises throughout the day and a...

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