Imax CEO 'Highly Confident' That China's Plan to Reduce US Film Releases Won't Affect His Company

In Imax's latest quarterly earnings call to investors, CEO Rich Gelfond fielded questions about the potential impact of China's plan to reduce U.S. film releases in response to Donald Trump's tariffs, which the executive says he thinks won't affect the premium format company much, if at all. "We're highly confident that the 'moderate reduction' in Hollywood imports announced by the China Film Administration will largely target films with limited box office potential in the market and with smaller budgets, not the kind of films that drives Imax's business," he said. Multiple . . .