The 2010s were a peculiar time for movies. The rise of the Marvel Cinematic Universe ensured that the industry shifted to a franchise, long-term-oriented approach — suddenly, every studio wanted a cinematic universe to call their own. All of them tried, too, but none actually succeeded. Meanwhile, the MCU dominated the decade, ensuring the superhero genre would rule the box office and the cultural conversation. It's impossible to undersell the genre's sheer grip on culture throughout the decade — D-listers like Ant-Man and Aquaman were delivering hits at the box office, for crying out loud.