Rockstar is one of gaming's most critically and financially successful developers, and it shows no signs of slowing down with Grand Theft Auto 6. It evidently knows what it's doing, crafting excellent single-player experiences that are as timeless as they are extremely enjoyable, and engrossing online games that players don't want to put down. However, despite having a history of immensely successful launches, I can't help but feel like even it is a tad confused on how to properly market Grand Theft Auto 6.