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SKIMS are one of the most popular underwear brands in the world.
But one woman, who previously splashed out on some undies from Kim Kardashian’s brand, has revealed she’s found a dupe she says are even better.
Chloe took to TikTok to gush about the Tesco dupe of Skims underwearTikTok/@chloelouisekirkaldy
She said the thongs are the comfiest she’s ever wornTikTok/@chloelouisekirkaldy
SkimsThey’re much cheaper than Skims, but also last longer, Chloe insisted[/caption]
Not only that, but it’s significantly cheaper too.
Chloe took to her TikTok page to share the epic find from her local Tesco, as she questioned why “no one is talking about it” when it’s so good.
As she began the video, she said that the black bodysuit she was wearing was also from the supermarket’s range.
“It does the sculpting, it cinches you in, it’s so so good and so comfy.
“I literally wear them every single day.”
Chloe went on to show the £3 underwear she’d picked up on her latest Tesco trip, as she insisted they’re “comfier than Skims“.
“I own Skims underwear and I have found, if I’m honest with you, it to be not brilliant quality after a couple of washes,” she continued.
“Don’t get me wrong – my bra underneath this is Skims, I’m a Skims Stan.
“But their underwear, and specifically their thongs or their briefs – I find them really comfortable, but I do find at the same time that after a couple of washes they’re basically unusable.
“Like a lot of the Skims logos and stuff fall off. They don’t look as great.”
However, Chloe insisted the Tesco thongs, which are “completely seamless”, are “the comfiest underwear I’ve ever, ever tried”.
“They’re super stretchy, like ridiculously stretchy,” she gushed.
“But I don’t understand why no one’s going on about it because they’re generally the comfiest underwear I’ve ever had.”
While the thongs are usually £6 each for a pack of two – compared to Skims’ £22 version – Chloe actually got hers for £3 each as they’re currently on offer.
They also come in a variety of colours, including nude shades.
“So, so worth it,” Chloe captioned her video.
The success of SKIMS
Initially conceived as a vanity project by Kim Kardashian, Skims has metamorphosed into one of the most sought-after lingerie brands, enlisting high-profile names like Jude Bellingham and Nicola Coughlan.
The brand celebrates bodies of all shapes and sizes, and Nicola’s natural curves make her a perfect fit.
Nicola’s stunning debut in a floral “goddess” campaign came just days after Jude Bellingham, the 20-year-old England football star, showcased the men’s line.
Kim praised Nicola, saying: “Nicola is such an inspiration on screen and beyond, and she really brought the campaign to life with her undeniable beauty and energy.”
Since its 2019 launch, Skims has attracted a star-studded roster including Kate Moss, Usher, and Lana Del Rey.
The brand’s value has soared to £3 billion, with a 50% increase in sales last year. Unlike the glitzy allure of premium brands like Victoria’s Secret, Skims excels by blending comfort with subtle elegance, bolstered by savvy viral campaigns.
Kim’s campaign promoting a faux perky nipple bra sparked diverse reactions. Some women found the £64 bra empowering, while others criticised it for objectifying women. Personally, I found it uplifting—both literally and figuratively.
The £70 Skims waist trainer also proved popular, especially among new mothers. Kim revealed she often gifts it to friends post-pregnancy, praising its ability to make her feel “snatched.” Despite health concerns, the corset sold out rapidly online.
Skims has expanded beyond lingerie to include swimwear, dresses, loungewear, PJs, and menswear. The brand’s commitment to inclusivity, featuring a diverse range of celebs and models, resonates with a multi-generational audience.
A notable collaboration with Italian luxury fashion house Fendi in November 2021 further elevated Skims’ profile. The limited collection, starting at $950 (£747), sold out within 24 hours, generating over a million dollars in sales within minutes.
In summary, Skims’ success lies in its unique blend of inclusivity, comfort, and clever marketing, ensuring its place as a dominant force in the fashion industry.
“Ok going to get these!!!!!!” one person commented on the clip.
“I’ve never seen these before but best believe my drawer is about to be full of them!” another admitted.
“How have I not seen these either?!!!” a third marvelled.
Bengali (Bangladesh) · 
English (United States) ·