How Coca-Cola Made Its AI Christmas Ad With 5 Specialists Tackling 70,000 Clips: 'Beyond Simple Prompting' | Video

For the second year in a row, Coca-Cola's annual Christmas ad is AI-generated. The soda company launched the ad on Monday just days after Halloween, shifting into the winter months with the annual "Holidays are coming" advertisement. Later that day, Coca-Cola released a making-of video, explaining how a mere team of five AI specialists was hired to sort through more than 70,000 clips in a 30-day span for the ad's creation. "That level of precision suggests the team had to go way beyond just simple prompting," a voice in the footage says. "Shaping the animals, getting the texture . . .