Hot Off the Success of NASCAR and WWE, CW Bosses Are Programming With Sports Viewers in Mind

Two years ago the CW, fresh off its acquisition by Nexstar, made a proclamation that made the television industry raise a collective eyebrow: the Big Four broadcasters would become the Big Five. It's been a long and creatively bloody road since then. Following the 2022 acquisition, the network axed all but one of the young adult originals that used to be synonymous with the brand, leaving behind only "All American." In place of those generational originals, the network invested heavily in acquired programming, co-productions and sports - lots of sports - all in the hopes of finally . . .