HBO Max’s Latest Updates Could Mark the End of an Era for the Streamer

1 hour ago 4

Rommie Analytics

You no longer need to be at home to enjoy the Home Box Office. On Tuesday, HBO Maxannounced two new features for customers in the U.S. — "HBO Max Shorts," and the "Experimental Conversational Search Tool." Both are intended to help users discover new content on the app and choose what to watch, and both are powered by AI software. It's not surprising to see streamers adopting these kinds of features, but it is momentous to see HBO Max launching them ahead of the pack. The streamer has branched out from its legendary library of classic films over the last few years, and this is another massive step in that direction. The line between a theatrical movie experience and a quick doom-scroll on your phone has never been blurrier.

Read Entire Article