HBO Max's Latest Rebrand Gets Dragged on Social Media, but the Streamer Has Jokes Too

Warner Bros. Discovery ignited a wave of social media reactions Wednesday when it announced it was changing the name of its streaming service, Max, back to its previous name, HBO Max. The platform has been rebranded a total four times now. It began as HBO Go and was rebranded into HBO Now before it was then given the HBO Max moniker. In 2023, WBD then dropped the "HBO" from the service's title. Now, two years later, Warner Bros. has chosen to undo that decision. While the studio itself tried to poke fun at the announcement Wednesday morning, its inability to settle on one long-term name . . .