HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola

HBO is synonymous with great television - and now HBO Max, the re-rechristened name of Warner Bros. Discovery's linchpin streaming service, is synonymous with major corporate reversals. There is little doubt about that, after WBD announced Wednesday that it was changing the name of Max back to HBO Max, the name it ditched in 2023. This is the fifth name for HBO's streaming service in the past 11 years: HBO Go, HBO Now, HBO Max, Max and, once again, HBO Max. "Maybe the fifth time will be the charm," one Hulu manager joked to TheWrap about its rival's name change. HBO Max, you could . . .