Gene Simmons Breaks Down Why It’ll Cost A Fan $12,495 To Be His “Personal Assistant” For A Day

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Gene Simmons is offering rock ‘n’ roll fans the chance of a lifetime on his upcoming solo tour: For just $12,495, they can be his roadie and personal assistant at a gig (concert ticket not included, but you do get a bass out of the deal). Around the time JoJo Siwa launched a similar initiative, the KISS co-founder defended his personal roadie promotion with the following argument: As a kid he’d always wondered what the rock-star life was like behind the scenes, and nobody has ever tried something like this before, so why not see how it goes? That line of reasoning, however, does not address the experience’s exorbitant price.

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