GameStop CEO: “Bitcoin Is Better Than Gold” — Explains $500M BTC Purchase

Cohen explained the rationale behind the move, declaring that “Bitcoin is better than gold” and emphasizing its asymmetric upside.

Why GameStop Chose Bitcoin Over Gold

Cohen broke down the strategic thinking behind GameStop’s allocation, highlighting several key advantages Bitcoin has over the traditional safe-haven asset.

“Bitcoin is portable, instantly transferable across the globe, and easy to verify via blockchain,” Cohen said. “Gold, by contrast, is bulky, expensive to ship, and harder to authenticate.”

He also noted that storage favors BTC, which can be secured digitally in a wallet without the need for physical infrastructure, insurance, or armed transport. “Gold requires storage facilities, security, and insurance. Bitcoin just requires a secure key.”

Cohen emphasized Bitcoin’s built-in scarcity, referencing its fixed 21 million supply cap. “With gold, technological advances could still increase supply. With Bitcoin, the limit is hard-coded. That makes it uniquely sound.”

A Historic Shift in Treasury Strategy

The announcement of GameStop’s $500 million Bitcoin investment represents one of the largest single corporate allocations since MicroStrategy’s early moves in 2020. It also signals a new chapter for GameStop, which has been reinventing itself from a traditional brick-and-mortar retailer into a digitally native, innovation-forward company.

A GameStop store is seen Thursday, May 7, 2020, in St. Louis. (AP Photo/Jeff Roberson)

Cohen described the investment as part of a broader strategy to position GameStop for the next generation of finance and value storage. “We believe in asymmetric upside,” he said. “Bitcoin gives us exposure to a decentralized financial future—one that aligns with where our customers and the broader market are heading.”

Bitcoin’s Growing Corporate Adoption

GameStop now joins a growing list of companies—including Strategy, Tesla, and Square—that have made Bitcoin a strategic treasury asset. With Ryan Cohen publicly backing BTC over gold, this move may spark a wave of renewed institutional interest, particularly from legacy firms undergoing digital transformation.

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