As the long awaited third chapter in Danny Boyle's 28 Days Later franchise gears up its marketing machine (the superb teaser trailer dropped earlier this week), it is worth looking back at over 20 years since the birth of the 'Rage zombie,' and how consistent the marketing has been across this franchise. Keeping the hazard iconography and the profondo rosso colouring, the theme around 28 Years Later is definitely skulls, and there are three of them for part 3, nestled in the curvature of the biohazard symbol. The title card is displayed as a rectangle of typesetting, in the centre of the poster. This was true for the original film's key art, which used the red and the biohazard against downtown London. 28 Weeks Later, in...
Friday One Sheet: 28 YEARS LATER
2 months ago
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As the long awaited third chapter in Danny Boyle's 28 Days Later franchise gears up its marketing machine (the superb teaser trailer dropped earlier this week), it is worth looking back at over 20 years since the birth of the 'Rage zombie,' and how consistent the marketing has been across this franchise. Keeping the hazard iconography and the profondo rosso colouring, the theme around 28 Years Later is definitely skulls, and there are three of them for part 3, nestled in the curvature of the biohazard symbol. The title card is displayed as a rectangle of typesetting, in the centre of the poster. This was true for the original film's key art, which used the red and the biohazard against downtown London. 28 Weeks Later, in...
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