Freak Steam game naming coincidence unintentionally results in some of the best indie marketing I've seen

Trying to sift through the sands of AI slop that's proliferating Steam nowadays is a thankless task. With progressively more games being released year-on-year, finding the good stuff is only getting harder. Discoverability has long been the headache for any indie game marketer, and cracking the nut has never been more challenging. Launching a game just days apart from another publisher offering the same title is perhaps the worst case scenario. When even your game's name is no longer a differentiator, it's a bit chalked. Well, this exact thing happened to Neon Polygons and Gamkat, who, after a pleasant back and forth, lent into it with a sparklingly positive outcome.