Fox and Tubi on AI: 5 Insights From the Pros Who Regularly Use the New Tech

When it comes to artificial intelligence, Melody Hildebrandt prefers to get her hands dirty. The chief technology officer of Fox keeps a finger on the pulse on what's happening with technology by digging into AI models herself to see what's capable. "I have to spin up this app and write an app from scratch to actually be, like, 'Wow this is incredible,'" she told TheWrap. "There is really no substitute for being hands on." Hildebrandt and Nicole Parlapiano, chief marketing officer of Tubi, joined me in a roundtable session called "AI in Hollywood: Recoding Content and . . .