Far Cry 7 Could Be The Start Of A New Era For Ubisoft

Ubisoft's brand has been struggling in recent years, but with the current plans for games like the rumored Far Cry 7, it looks like the company might be getting serious about fixing its image. While Ubisoft has some great games under its belt, it's also become synonymous with an arguably misguided approach to iteration. The freshest ideas presented in early entries of franchises like Assassin's Creed have largely been diluted over time, and the strongest new concepts can end up buried under a focus on monotonous scale.