Quite a few things in Carmelo Anthony’s life are locked behind heavy doors. While his podcast will soon announce the future of his son as Kiyan Anthony’s impending decision about his collegiate future will be cleared, one thing remains unclear. That is Melo’s relationship status after the divorce from La La Anthony in 2021. Some fans quickly jumped the gun on the latest post about the former NBA player’s future. But the smart fans who knew the truth was one click away, flooded away those rumors.
The latest launch of ‘Oath of Fidelity’ wine, from Melo’s brand VII(N) The Seventh Estate, meant promoting the product. For which the Knicks legend also made an appearance on The Tonight Show with Jimmy Fallon. Apart from that, even on social media, they did multiple posts around the same. “Savoring every moment, one sip at a time Oath of Fidelity is here.”
The latest post from the wine brand, had both co-founders posing, but one fan wrote, “I thought this was a gender reveal.” However, it’s not true, Carmelo Anthony is alongside his business partner Asani Swann, the co-founder of the wine brand. The photograph is from the previous video promotional campaign, where they launched their new product. “Here at VII(N) The Seventh Estate we’re proud to introduce the Oath of Fidelity collection! Sign up to access your allocation of these limited-edition wines.”
Apart from being a business partner, Swann has worked for years alongside Carmelo Anthony. She was Chief Strategist at Melo Enterprises, Inc which involved brand strategy, development, business planning, and marketing activities related to 10x All-Star. That is why the relationship rumor was absurd and people rightly shot it down.
Carmelo Anthony’s relationship status is unknown, but fans know where to draw the line
Earlier this year, Swann uploaded her wedding pictures with her partner, Joseph Benjamin. As per his website, he is an Emmy Award Winning Senior Audio Engineer, with a degree of Masters in Business Management. Knowing this, a fan wrote, “She is married! Do your homework before you comment.”
Not just wine company, Asani Swann and Carmelo Anthony together are co-founders of Creative 7 productions. Launched in 2018, they have already done partnerships with known production companies like Plan B, Will Packer Productions, and Hock Films. “Calm down yall they’re just business partners She’s already married!!!” Another fan had a similar comment asking people to take a breather, “Calm Down People Caaaalm Down.”
The recent post was because they launched three new wines: 2020 Châteauneuf-du-Pape, 2022 Côtes du Rhône, and 2023 Châteauneuf-du-Pape. That’s what one netizen pointed out, “Guys they own a wine company together lol.” Being in the public spotlight, some celebrities are used to constant rumors about them, but one fan was tired of this. “People always speculating. Sm-h.” As stated before, Carmelo Anthony has kept his personal life private, but his romantic relationship with his business partner is not true.
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