Over the years, the Marvel Cinematic Universe (MCU) has refined how it makes movies into a delicate process with clear boundaries, and Thunderbolts* proves that is still in effect despite a rogue drug reference. The MCU that exists today is not the same one that was formed in 2008. Yes, the same characters continue to appear in these movies, and the world is connected overall, but in terms of how careful the studios behind creating these movies are about their brand and identity, things have progressed a lot over the years.