eToro CEO Reveals How $5 Bitcoin Bet Turned Into $50 Million

With over 130 crypto assets and a $5.5 billion valuation, eToro is positioning itself as a leader in the digital assets space, aiming to tap into the massive wealth shift expected from Gen Z, estimated at $140 trillion.

eToro’s story in the crypto world began long before Bitcoin reached its global prominence. In the early 2010s, the company made a daring move, purchasing Bitcoin at just $5 per coin.

By the time Bitcoin soared to $50,000, eToro’s treasury had made a significant profit. In a recent interview, Assia shared the behind-the-scenes story of how eToro’s early investment turned into a $50 million windfall.

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However, the company’s board wasn’t always on board with the crypto venture. “Bitcoin was not part of our core business,” Assia recalled. Fearing the company might stray too far from its focus, the board made the decision to sell the Bitcoin at $50 million, despite its massive growth. With a sly grin, Assia jokingly hinted that he might’ve “fired” those cautious board members who were hesitant about the investment.

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