Dwyane Wade Enters $35 Billion Worth Industry With One-of-a-Kind Truck Set for Auction; Know More Here

Dwyane Wade’s love for luxury cars is well-known, and his latest addition only solidifies his passion. Just days before he was immortalized with a statue, Wade returned home to an impressive surprise waiting in his driveway—a sleek Aston Martin Vanquish. But the 42-year-old isn’t just adding to his personal collection. In an exciting twist, he’s giving fans a unique chance to own a custom D-Wade “Champions Edition” Truck, inspired by his legacy and designed with all the luxe details a D-Wade fan could hope for.

To bring this vision to life, Wade has entered the $35 billion worth car design market. And RealTruck will be crafting the project. Headquartered in Ann Arbor, Michigan, it’s a global powerhouse in truck accessories and off-road products. With a team of 5,000 associates and over 850 patents, they’ve made a name for themselves in innovation and quality.

RealTruck’s extensive reach, which includes a network of over 12,000 dealers and strong ties with automotive OEMs, makes them the ideal partner for Wade’s ambitious venture. Fans can expect to see the exclusive truck revealed at the 2024 SEMA Show in Las Vegas, with its auction set for April 26, 2025, at Barrett-Jackson in Palm Beach, Florida.

The “Champion Edition” D-Wade will be a custom 2017 Ford F-250 Super Duty, a truck as bold as his legacy. This one-of-a-kind build includes everything from a RealTruck Superlift 6’ lift kit, featuring King coilovers and rear shocks, to RealTruck’s RetraxPRO MX Tonneau Cover. RealTruck has pulled out all the stops with AMP Research BedStep, Powerstep XL, and Husky Liners Weatherbeater Floor Liners. In short, this is more than just a truck; it’s a statement that combines functionality and style.

When the truck hits the auction block, it’ll be under the expertise of the renowned Barrett-Jackson Auction Company, which has been hosting collector car auctions since 1971. And, known for its legendary car and automobilia events, Barrett-Jackson has also partnered with A+E Networks to broadcast live auctions on FYI and The HISTORY Channel, while offering a 24/7 live stream on Barrett-Jackson.com. Moreover, Barrett-Jackson also provides collector car insurance, making it the perfect partner to oversee the sale of Wade’s masterpiece.

“We are thrilled to partner with an iconic talent like Dwyane Wade to bring this one-of-a-kind Champions Edition truck to life,” said RealTruck’s Vice President of Marketing Lee Riser. “Dwyane is an incredible person, and his work with Social Change Fund United has made a positive impact in underrepresented communities across the country. We could not be more proud to work alongside him to help advance the organization’s mission.”

Why this collaboration?

Wade’s collaboration with RealTruck isn’t just about creating a cool ride; it’s about making a difference. The auction proceeds will benefit Wade’s nonprofit, the Social Change Fund United (SCFU). As co-founder, Dwyane Wade is making a difference in underrepresented communities of color, channeling resources and influence to create lasting change. This project offers fans a way to own a slice of Wade’s legacy while contributing to a cause close to his heart.

Oct 28, 2024; Miami, Florida, USA; Former Miami Heat guard Dwyane Wade is honored at halftime during the game against the Detroit Pistons at Kaseya Center. Mandatory Credit: Rhona Wise-Imagn Images

“To have the support of the RealTruck organization means everything to me and our team at Social Change Fund United,” Wade said. “Not only are we working together to design this incredible F-250 build, but we’ll also be raising money to help make a real impact in communities of color across the country.”

What is Dwyane Wade’s SCFU?

Founded by Wade alongside NBA legends and friends Carmelo Anthony and Chris Paul, SCFU is helping Black and Brown communities achieve economic empowerment and close opportunity gaps. Since its inception, SCFU has focused on critical issues like promoting equity in entrepreneurship, leadership, and innovation. Wade’s unique truck project reflects the values at the core of SCFU, supporting communities and creating opportunities for future generations.

“We are honored to have the support of our co-founder and Executive Council member, Dwyane, and RealTruck as they work together on this unique truck build,” shared Social Change Fund United Executive Director Aida Morrow—for SCFU, this collaboration with Wade and RealTruck represents both a creative venture and a step towards a more equitable future.

Thanks to this partnership, the funds raised at auction will directly benefit SCFU’s mission. “As a result of their collaboration, the proceeds from this auction will help our team carry out SCFU’s mission of creating a future where underrepresented communities thrive and generate economic sustainability while playing a vital role in narrowing the racial opportunity gap,” said Morrow.

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