Disney+ Updates Terms of Use To Allow Ads on Every Subscription Tier, Including Premium

Disney+ has revised its Subscriber Agreement to explicitly permit advertising before and after movies and shows across every subscription plan, including the ad-free Premium tier that customers pay a premium specifically to avoid commercials. According to the updated terms, which Disney began emailing to subscribers and requiring them to accept via an on-screen prompt, all plans “may include limited advertising content, ads before or after content playback, clips, and trailers for Disney content, products, and services, as well as branded or sponsored content.” Disney describes the update as a “clarification” of existing language rather than an entirely new policy, and...