Disney Sells Out Super Bowl LXI Ad Inventory

Disney has sold out ad inventory for Super Bowl LXI, drawing 58 brands across 34 distinct categories, including financial services, candy, personal care. and software. Nine of those brands are advertising in the Super Bowl for the first time. The achievement comes as the company closed its 2026-27 upfront negotiations, with total volume commitments climbing double digits versus last year. In addition to selling out ad inventory for the Super Bowl, brands are taking advantage of sponsorship opportunities, from innovative integrations and custom content across the NFL's biggest moments and . . .