Disney's Rita Ferro Talks Ad Market Scenario Planning Around Trump Tariffs

As Disney gears up for its annual upfront presentation, global advertising president Rita Ferro told TheWrap there's been a lot of scenario planning in response to the economic disruption created by President Trump's tariff policy. "There's still a lot of uncertainty in terms of what actually will be the impact of tariffs across certain industries or categories," Ferro said. "It's very much business as usual right now while we plan for a future of uncertainty." One model under consideration from a retail-sector client involves splitting the impact of tariffs up into thirds . . .