Disney is renowned for its animation, but the company has still seen animated movies flop at the box office. Many of the early best Disney animated movies performed well enough at the box office, while the biggest flops came in the company's later years. This is likely due to a myriad of factors, including basic inflation meaning a greater loss. Disney also has more box office flops after the rise of 3D animation, possibly due to an increase in animated blockbusters in general, meaning more competition and higher standards.