Deion Sanders Jr’s Six-Figure Bag Becomes CU Locker Room Inspiration After Coach Prime’s Son Makes Raw Admission About Hitting Rock Bottom

“The 1 ! @deionsandersjr has changed the game completely. @welloffmedia Proud of ya and Love ya son! #Dad/CoachPrime.” Often, it is quite hard to truly understand the man behind the lens: What drives him? What made him what he is today? As fans, these questions linger. Being the eldest son in the family and having a dad who was decking it at the NFL, the weight on your shoulders can often get suffocating. However, to roll past that and start a million-dollar clothing line and completely transform the social media presence of your family? And, well, Boulder? That takes determination and talent. Although carrying Deion Sanders’ legacy could crush most, Deion Sanders Jr. flipped the script, turned pressure into profit, and built what fans now know as “Well Off Media”…

…Just as the Mustangs geared up for fall camp, one name mysteriously vanished from the roster—Deion Jr. No drama, no public fallout. In fact, SMU spokesman Brad Sutton shrugged it off, saying there was “no particular reason” for the removal. So what happened? How did the only second-team All-American honors holder on the team not make it to the final squad? “I stopped playing football my junior year in college. I didn’t go to ‘the league.” Plastered right under the “About” section of his brand, Well Off, was Deion Jr’s. confession. The eldest realized that if he had to b-ll? It had to be through a different medium. Some doubted the move, but Bucky’s social media game quickly shut them up—racking numbers and turning heads like a highlight reel on repeat.

“I always highlight, you gotta look at the person like Bucky, right? Bucky took an iPhone, figured out how to zoom in. Zoom out, started a whole media company in Jackson State…Next thing, you know, He was getting mad views. He hit me up one time. He said you’re not gonna believe how much money I made this month,” Wallo confessed on the latest episode of Well Off Media.

7 long years ago, Bucky dropped his first video: Just Shedeur Sanders throwing at the Under Armour Combine. Following that 1-minute clip, Deion Jr. continued to cover his younger brother’s journey at Jackson State. From behind-the-scenes footage to watching a whole different side of Coach Prime—the channel set a very specific tone, and for 7 years, it has remained faithful to that music.

Started from 3k views to consistently getting around 100k on every upload—Well Off was truly well off, and Bucky? Well, he just found his magnum opus. “He made like 150,000 in one month,” Wallo further added. From this point on, every person in the college football atmosphere knew who Coach Prime was and what he was doing.

The entire Jackson State chapter and the rise of “Prime Time” with the added hint of “changing football programs” were finally on a roll, and Deion Sanders Jr. stood as the proud founding father of that movement. Soon all of this hit Colorado, and well, the rest is history.

A 1-11 program nobody cared about googling was suddenly the hottest ticket in town. With Deion Sanders holding the keys to Colorado football and Bucky behind the lens, the Buffs went from “Who the h-ll are they?” to fans copping $298K TVs just to catch the Buffs’ season unfold.

Change had arrived, but calling this journey easy? That’d be the biggest lie told since “We dem boyz” hit No. 1.

The low before the high: Deion Jr’s confession

“I would like, at 2 or 3 am, walk around in downtown Dallas, and I’m just crying my heart out, just yelling at the top of my lungs, like, God, what’s going on? I’m more talented than everybody doing different things. It’s like, bro, I’m actually really, really good at this, but it’s like, what the f—, why am I not winning, bro?” Before YouTube, the drip, or even a single bar dropped, Bucky was free-falling down a rabbit hole with no map and no exit sign.

To live up to Deion Sanders’ image? Not an easy task, and Deion Jr. was finding it out the hard way. In life, at certain points, you start questioning yourself on whether what you are doing right now is worth it or not. “I had to find another way to be creative and express myself. I had to find something else that I loved doing and that I could put my time into.” When Bucky finally put two and two together and dropped The Duke for his iPhone camera, things just clicked.

From there on? Colorado was instantly a household name, and tickets were selling like hotcakes during Christmas. The Sanders’ social media presence grew by over 400-500%, and even if a lot of people loved hating on the family. The same ones cannot deny the success Deion Sanders and Co. brought to Boulder.

What started as late-night breakdowns ended with Bucky flipping CU and Coach Prime into a viral empire—proof that sometimes, the league you build is bigger than the one you don’t make.

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