Deal or no deal? How to know if the retail price is right

As the government prepares to crack down on ‘phoney bargains’ we ask experts about what exactly constitutes a genuine price reduction

When is a sale not a sale? Online and on the high street, some shops just always seem to be selling at a discount.

Whether it’s the closing down sale that goes on for years, or the crossed-out original price that you can’t remember ever paying, some retailers try all kinds of ways to convince us we are getting a bargain.