Creators Get Bigger Star Treatment Across Entertainment - and Brands Are Noticing

If you were to tell Michelle Khare seven years ago that she would be recreating Tom Cruise's deadliest stunt on her YouTube channel, she would have been shocked. "I don't know if I would have believed you," the host and creator of "Challenge Accepted" said on TheWrap's latest roundtable, "Creator Power: The Business of Influence presented by Adobe." "I think that is just indicative of how quickly the industry has changed and matured and also how much I personally am inspired by other creators who have spun their opportunities into reinvesting in themselves, their own IP and . . .