Comcast plans to launch Universal Ads, to simplify ad buying and win over SMB advertisers from Big Tech, in Q1 2025, and signs deals with NBCU and others (Lillian Rizzo/CNBC)

1 month ago 6

Lillian Rizzo / CNBC:
Comcast plans to launch Universal Ads, to simplify ad buying and win over SMB advertisers from Big Tech, in Q1 2025, and signs deals with NBCU and others  —  Comcast plans to launch a new advertising platform that will make it easier for smaller businesses to buy ad time — and, the company hopes …