Coca-Cola launches alcoholic drink on supermarket shelves that will be ‘massive hit’ with shoppers

1 month ago 8

Rommie Analytics

COCA-COLA has just launched a brand new alcoholic drink that’s already hit supermarket shelves.

Pre-mixed 330ml cans of Jack Daniel’s & Coca-Cola Cherry are now available in Tesco.

Jack Daniel's and Coca-Cola Cherry can.TescoJD and Coke[/caption]

The classic JD and Coke drink has been available in supermarkets for some time – but this is a new cherry-flavoured twist.

The new product will be available in more stores nationwide from April.

It comes just as Brits start looking forward to the spring weather and tinnies in the park.

Jack Daniel’s and Coca-Cola first collaborated to make pre-mixed cans in March 2023.

However this is the first time a new flavour has been released.

The drink is being described as the “ultimate fusion of boldness and refreshment”.

“This premium crafted ready-to-drink cocktail brings together the robust flavour of Jack Daniel’s Tennessee Whiskey with the radiant, tart notes of Coca-Cola Cherry, creating an experience that’s both unmistakably delicious and refreshingly unique,” the description says.

The drink has an ABV of 5%.

It’s made up of 12% Jack Daniel’s Tennessee Whiskey and 88% Coca-Cola Cherry.

A spokesperson for Coca-Cola told The Grocer they believe the drink will be a “massive hit” with shoppers.

Ioanna Topali, marketing director of alcohol ready to drink at Coca-Cola Great Britain, said: “Following the launch of Jack Daniel’s & Coca-Cola in 2023, we’re excited to announce the expansion of the lineup, with an added cherry twist.

“By combining the bold flavours of the iconic pairing, plus the loved cherry flavour, we’re looking forward to people being able to try the new flavour launch.”

The new product has already been shared on the Food Finds UK Official Facebook group, getting fans excited.

The history of Jack Daniel’s and Coke

Jack Daniel’s and Coke is a classic drink combination ordered in bars across the country.

According to the official website, Jack Daniel’s whiskey and Coca-Cola were reportedly first mixed together in 1907.

It’s not clear who first mixed the iconic pair, but the brands say the two drinks “likely collided somewhere outside Chattanooga, Tennessee”.

More rare Coca-Cola flavours

Coca-Cola has been known in the past to bring out plenty of experimental flavours for shoppers to try.

Recently it stunned shoppers when it launched a collaboration with Oreo.

The unique product combines the flavours of the iconic soft drink with the popular cookie.

The Zero Sugar version is currently available to buy in Tesco for £1.

Last year, Coca-Cola Lemon also returned for what was believed to be the first time since 2006.

The drink is still available to buy from a range of supermarkets including Asda, Morrisons, Ocado and Sainsbury’s.

You can get a 1.75L bottle for £2.49 in Asda, or £2.50 in Morrisons, Ocado and Sainsbury’s.

Alternatively you can get an eight-pack of 330ml cans.

These are selling for £5.40 on Amazon, £5.48 in Asda, and £5.50 in Morrisons and Sainsbury’s.

Coca-Cola launched the similar Diet Coke Citrus Zest in 2007, featuring a combination of lemon and lime flavours.

But this was quietly discontinued in 2018, much to the dismay of loyal fans.

Why are products axed or recipes changed?

ANALYSIS by chief consumer reporter James Flanders.

Food and drinks makers have been known to tweak their recipes or axe items altogether.

They often say that this is down to the changing tastes of customers.

There are several reasons why this could be done.

For example, government regulation, like the “sugar tax,” forces firms to change their recipes.

Some manufacturers might choose to tweak ingredients to cut costs.

They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.

For example, Tango Cherry disappeared from shelves in 2018.

It has recently returned after six years away but as a sugar-free version.

Fanta removed sweetener from its sugar-free alternative earlier this year.

Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.

While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.

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