Chrissy Teigen is the ultimate ‘Groceryhead’ in Kroger’s social content series

If the supermarket is your favorite place in the world, you might be a “Groceryhead.” Kroger knows where you’re coming from. And now it’s launched a social content series from Dentsu Creative starring Chrissy Teigen and positioning its stores as the perfect place for Groceryheads to nerd out. Throughout the campaign, Chrissy—a self-described Groceryhead—will answer common questions, break down her favorite products and reveal grocery-loving truths that the Groceryhead community will relate to. The work launches this week with the “Cart Confessions” spot above. The campaign is running on YouTube, TikTok, Facebook and Instagram. “Since 2020, grocery stores have become...