April marked a big moment for Carmelo Anthony—he officially stepped into the luxury jewelry scene, teaming up with David Yurman, one of the biggest names in a $353.26 billion industry, Melo dropped a slick campaign that’s all about family, style, and legacy, with the ‘Curb Chain’ collection. In the Instagram reel—Melo chalking his cue, Kiyan lining up shots—the undertone was clear: a generational handoff. Plus, this launch hits just months before Melo’s Hall of Fame induction, making the timing feel all the more meaningful.
By fusing his own unique style with his father’s influence, Kiyan Anthony is blazing his own trail. Think streetwear meets vintage, and add striking accessories like a personalized “K-I-Y” necklace and silver chains. He frequently flaunts these looks on social media and in person, proving that the Anthony family’s next generation is prepared to take center stage. . This collaboration isn’t just about jewelry—it’s their first official project together, shining a spotlight on their bond as much as their style.
The ten‑time All‑Star has dazzled arenas—yet tonight’s spotlight belonged to a father‑son moment. Carmelo Anthony teamed up with his son for a new David Yurman campaign, blending luxury with legacy. “This was a deep moment,” Anthony shared while talking to PEOPLE. “I got a chance to really immerse him into a part of my world that he hasn’t been in.” For a father who’s spent two decades in the spotlight, this behind-the-scenes bonding moment felt different—more personal, more lasting.

In the ad, the two shoot pool and talk life, on and off the court. Anthony, who jokingly calls himself a “pool shark,” says he still has the edge over Kiyan (for now). But it’s not about winning; it’s about sharing space. “We’re celebrating each other, me and him as a father-son,” he said. “As somebody who’s done it on the basketball side and somebody who’s hopefully about to do it on the basketball side.” For fans watching Kiyan blossom into a top high school prospect with real NCAA and NBA potential, the symbolism isn’t lost—it’s the passing of the torch.
Beyond the felt and leather, the campaign hints at heirlooms to come. Anthony also hinted at someday passing down pieces from his personal jewelry collection to Kiyan, but fears rejection. “I’m sure there’s a couple pieces that I would kind of pass down, [but] who knows with him. He might look at my jewelry like, ‘Oh, that’s old!’” he laughed. A quiet moment between two generations who speak the same language, even if the chains change.
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