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CADBURY has discontinued its Bournville fingers in spite of rave reviews from fans.
The crispy biscuits were a popular item within Cadbury’s Bournville range, which features dark chocolate products.
Cadbury has discontinued its dark chocolate fingers
But manufacturer Cadbury this week confirmed it has ended the treat, having originally launched it in October 2020 as a lockdown treat to share at home.
The Fingers were praised for being less sweet than the ordinary Dairy Milk fingers, meaning you could eat more of them at any one time.
One fan said on the Asda website: “I used to enjoy the regular chocolate fingers but since I’ve tried these I’m a convert! They are soo delicious especially with a cup of tea, and because they aren’t as sweet as the usual chocolate fingers, they are also very moreish! “Would recommend for everyone!”
Another added: “Just delicious. I’m a plain chocolate person, so made up with these.”
A third said: “Can’t believe how nice they are. Were sadly gone in minutes.”
The product had been particularly popular with vegans, as it did not contain milk, but there was disappointment in 2022 after skimmed milk powder was included in the recipe.
Cadbury’s owner Mondelēz International said: “We continuously adapt our product range to ensure it meets changing tastes whilst supporting growth for our customers and our business.
“Our Cadbury Bournville Fingers were discontinued this year. However, we still have plenty of other delicious products for consumers to enjoy, such as our Cadbury Bournville Giant Dark Buttons and our classic Cadbury Dairy Milk Chocolate Fingers.”
It’s not the first time a discontinued product has caused upset.
Cadbury has also confirmed it has discontinued its Fry’s Coffee Cream bars, while dark chocolate Toberlones have also gone.
Meanwhile, Aldi has axed its Dairyfine Blonde chocolate bar, leaving fans upset as they struggle to find their favourite sweet treat.
DISCONTINUED DARK CHOCOLATE
It comes as Brits have had to wave goodbye to a number of dark chocolate bars.
Toblerone axed the dark chocolate version of the bar earlier this year.
Mars axed its dark chocolate Bounty in 2023, leaving customers heartbroken.
At the time shoppers said the moves was “bad for their mental health“.
Others were quick to share their pain with one fan saying: “Noooooo. Dark chocolate Bountys beat milk chocolate Bountys hands down.
And it’s not only dark chocolate fans getting bruised, a number of beloved chocolate bars have vanished from shelves in recent years.
Nestlé confirmed two years ago that it had axed the Caramac bar, first launched in the late 1950s, due to “low sales“.
But the treat has been spotted sporadically at bargain retailers since.
However, it’s not all bad news sometimes iconic chocolate bars make a return.
Milky Way Crispy Rolls returned earlier after they were discontinued three years ago.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
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