Bitcoin (BTC) Price: Shatters Records at $109,487 While Leaving Amazon in the Dust

TLDR

Bitcoin reached a new all-time high of $109,487, surpassing its previous record of $109,100 Bitcoin overtook Amazon to become the fifth-largest asset by market cap with $2.13 trillion Institutional investors like BlackRock and Strategy continue heavy accumulation BlackRock’s IBIT ETF now holds over 636,000 BTC with 24 days of inflows in the last 25 days Veteran trader Peter Brandt suggests Bitcoin could reach $125,000-$150,000 by end of August

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Bitcoin (BTC) has surpassed its previous record to reach a new all-time high of $109,487, according to data from CoinMarketCap. The leading cryptocurrency rallied from an intraday low of around $105,135 to achieve this milestone.

Bitcoin (BTC) Price

With this price surge, Bitcoin has overtaken Amazon’s stock to become the fifth-largest asset by market capitalization. Bitcoin now boasts a market cap of $2.13 trillion and trails only gold, Microsoft, Nvidia, and Apple in the global asset rankings.

The price breakthrough comes as Bitcoin continues to gain traction among institutional investors. BlackRock’s IBIT ETF has recorded inflows for 24 out of the last 25 days and now holds over 636,000 BTC.

Strategy, the public company with the largest Bitcoin holdings, added 7,390 BTC last week. This brings its total holdings to 576,230 BTC, resulting in an unrealized profit of $22.7 billion on their investment.

Other companies are following suit in Bitcoin accumulation. Japanese firm Metaplanet recently added 1,004 BTC to reach a total of 10,000 BTC in their treasury. Basel Medical Group has also expressed interest in acquiring Bitcoin for their reserves.

Institutional Momentum Building

Nearly $1 billion in inflows poured into Bitcoin ETFs over just two trading days this week, according to data from Farside Investors. This influx highlights the growing demand from traditional financial institutions.

Joe DiPasquale, CEO of BitBull Capital, noted: “Bitcoin is pushing toward new highs with strong tailwinds behind it—from steady ETF inflows to a broader shift in political tone. This doesn’t feel like a short-term squeeze—it’s a more sustained bid that reflects a structural shift in how investors are viewing Bitcoin.”

The cryptocurrency’s increased adoption by institutional players has repositioned Bitcoin from a speculative asset to a strategic allocation. Major financial institutions like JPMorgan have opened channels for client access to Bitcoin.

Expert Price Predictions

Veteran trader Peter Brandt commented on the new all-time high, raising the possibility of Bitcoin rallying to as high as $150,000 in the coming months. Brandt revealed he is currently long on Bitcoin but noted that all-time highs are not “technically” as important as some believe.

Brandt questioned if BTC was on track for a top of $125,000 to $150,000 by the end of August. Meanwhile, crypto analyst Titan of Crypto asserted that a $135,000 target for Bitcoin in 2025 “is still in play” and that “the plan is unfolding perfectly.”

#Bitcoin $135,000 Target Still in Play for 2025 🚀

The plan is unfolding perfectly.

We kept stacking #BTC when everyone was panicking and got plenty of hate for it.

Imagine still being on the sidelines now… 👀 pic.twitter.com/ry1XeGVsg2

— Titan of Crypto (@Washigorira) May 21, 2025

Strategy co-founder Michael Saylor also weighed in on the rally. In a post on X, he stated: “If you’re not buying bitcoin at the all-time high, you’re leaving money on the table.” Saylor recently claimed that Bitcoin has become a haven to protect against risks associated with physical capital.

If you’re not buying bitcoin at the all-time high, you’re leaving money on the table.

— Michael Saylor (@saylor) May 21, 2025

Bitcoin maximalist and author Robert Kiyosaki has made even bolder predictions, suggesting Bitcoin could reach between $500,000 and $1 million at some point. His confidence stems from concerns about potential hyperinflation in the US economy.

The crypto market’s positive momentum has been further supported by legislative progress in Washington. The US Senate recently advanced bipartisan legislation to create a federal framework for stablecoins, signaling increasing government engagement with crypto infrastructure.

President Trump’s AI & Crypto Czar David Sacks remarked on social media: “Stablecoin legislation is about to pass the Senate, and Bitcoin just hit a new all time high.”

Bitcoin’s current price stands at $109,378 on Coinbase, having peaked at $109,800 during today’s trading session.

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