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Every child of the ’90s knows it was a superior decade to grow up in. A time when Zoe Ball and Jamie Theakston were a regular fixture on the TV, Girl Power was dominating the charts, and a Boots meal deal was actually affordable.
And as for clothing, who needed sad beige when you had frills, slogans and cool colours? This is why Binky Felstead’s new kidswear collection with M&S has us deep in our nostalgic feels. Think playful prints, vibrant palettes, and just the right amount of retro charm.
Whether you’re kitting out your own little one or treating a parent in your life, the pieces are so cute, we’re already eager for them to bring out adult sizes. Available for ages 12 months to 10 years, prices start from just £12, so they’re affordable and adorable.
Speaking about her involvement with M&S and the new collection, mum of three Binky said: ‘As a mum, I know how important it is to find clothes that are both stylish and practical. Above all, I wanted to create something that felt truly special. Clothes that my own children would love to wear, and that other parents would feel proud to dress their little ones in.’
Each piece has been thoughtfully designed with sensory sensitivities in mind, such as soft finishes, breathable fabrics and gentle textures. From the patches and trims right down to the buttons and cuffs.
Binky has also added subtle nods from her own childhood into the collection, with nostalgic quotes woven into the designs and equestrian-inspired prints that celebrate the former MIC star’s lifelong love of horses.
With summer fast fading and autumn approaching, all the cute pieces are perfect for wrapping up and feeling cosy.
Take the Binky Borg Bomber Jacket, for example, priced at £30. It features a cosy fleece fabric in a stylish contrast of cream and blue, with a vibrant pop of neon pink on the zip. We’re also loving the Borg Jacket (£28), complete with charming horse detailing and eye-catching neon pink pockets, alongside the Cable Knit Cardigan (£26) and signature Binky Cardigan (£30), both perfect for easy, everyday layering.
And to borrow a line from Cher – and really, when don’t we? – can we get a little commotion for the dresses?
The Binky Check Dress has burgundy and cream tones which are perfect for the colder season, plus the bow detailing, puffed sleeves and cream yoke collar give it such vintage vibes. Just imagine it paired with some chunky tights and a pair of t-bar sandals? Our inner child is squealing.
The collection also features the Stripe Dress and Ditsy Floral Dress, which are both versatile pieces perfect for any season, alongside a cozy Sweater and Jogger Set designed for lounging. Though, let’s be honest, when do kids ever really lounge?
The range of pieces really covers you for every occasion, with wool coats, festive pyjamas and both Borg Clogs and Booties. The velvet Ballet Pram Shoes are priced at just £12, and truth be told, we’re tempted to squeeze our adult size 6 feet in, they’re that damn cute.
Everything will be available in stores and online from Thursday, 25th September. We expect the pieces to be selling like hot cakes, so be sure to act quickly and grab your favourites while you can. We’ll see you at the checkouts!
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Bengali (Bangladesh) · 
English (United States) ·